January 2014

KIND HEALTHY SNACKS GETS QSTAR BID



QSTAR


In a rare nod not often bestowed on a food brand, KIND Healthy Snacks has been nominated for the Rising Star at this year’s QVC Q Star Awards. Each year, QVC nominates a handful of vendors in a few key categories highlighting excellence in customer experience, product concepts, operations, innovation, teamwork and more.

According to Doug Howe, QVC’s EVP of Merchandising and Planning... “QVC’s QStar Awards program has helped us recognize vendors who set new standards for excellence. The accomplishments of these QStar vendors reflect the best of the best from our outstanding vendor community...”

With the leadership of J.W. Oliphant & Associates, KIND Healthy Snacks has elevated its business at QVC to new heights in revenue and customer connectivity over the past 3 years with a velocity and sustainability that have set new standards in the category.

In 2013, KIND Healthy Snacks enjoyed their first ever QVC TSV and wasted no time selling out earlier than expected. Shortly after, KIND and QVC teamed up with a “first to market” launch of the new KIND Healthy Grains Bars offering QVC customers the first opportunity in the United States to try this new line extension. QVC customers jumped at the chance to try the newest from KIND and they didn’t stop there... soaring numbers of customers signed up for an auto delivery program ensuring that even before they ever tasted a single NEW Healthy Grain Bar that they would have a regular supply every 60 days... WOW! KIND’s year kept on impressing the QStar committee as they drove into 4th Q with a bevy of Gourmet Holiday themed bundles and squarely planted themselves into the customers entertaining mindset as our imagined tagline, “we don’t stop snacking just because it’s the holidays...” became the connected entre to each live sell. The year closed with KIND Healthy Snacks taking the #2 revenue producing spot in the entire food category at QVC and being honored with the 2013 Rising Star QStar Award nomination.

Congratulations to John, Chuck, Marc, Cliff, Rami, Elle, Madeline, Jaclyn & Joanne at KIND and a big hug to Diane Welsh (KIND’s On Air Guest) and our entire J.W. Oliphant & Associates team :)

- Jeff