October 2013



With 14 nominations and 6 award winners, J.W. Oliphant & Associates set the mark at the 2013 QVC Customer Choice Food Awards!

Throughout the month of August, customers, foodies, friends and family voted for their favorite food brands and yummy items regularly featured on QVC’s live broadcast. Only in its 3rd year, The QVC Customer Choice Food Awards has fast become the most highly anticipated QVC food event of the year... and in a year where the QVC food category grew significantly, J.W. Oliphant & Associates was honored to receive 14 nominations across 20 food categories.

Our standouts included Strawberry Hill Povitica, Sweet Endings, KIND Healthy Snacks, The Authentic Gourmet and McSteven’s

Judy Leibovit and her crew at Sweet Endings took home the award for “Best Newcomer” (A category where J.W. Oliphant & Associates had 3 of the 4 nominees). We are looking for big things this holiday season and into 2014 as Sweet Endings is quickly becoming “THE” layer cake brand at QVC.

KIND Healthy Snacks won the award for “Best Snack” in a hotly contested category. Congrats to John, Cliff, Rami, Joanne, Diane and the entire KIND-QVC team for their great partnership in 2013! KIND has become the predominant snack food force at QVC since their Valentine’s Day debut in 2011 and is considered now and iconic food brand on the QVC menu. KIND is one of the very few food brands that has broken out into a regular bevy of appearances in non-food QVC programming as it continues to ring true with QVC customers wherever and whenever it is aired. Coming off a record breaking January that included the brand’s first ever QVC TSV, KIND will finish 2013 as one of the top 3 revenue producing food brands on QVC - Love this!

The biggest winner at this year’s QVC Customer Choice Food Awards was The Authentic Gourmet. Nominated for 5 awards they cashed in winning all but one including: “Best Buy More & Save Offer”, “Foods That Make You Grateful For Auto-Delivery”, “Most Bang For Your Buck (Bonus Item)” and “Best Breakfast Food” (in a landslide).
Just as impressive, The Authentic Gourmet butter croissants were the #1 reordered food item on QVC in 2012 - looks like they are well on their way to this distinction again in 2013.
Special thanks go to the entire Authentic Gourmet team: Chris, Barry, Andy, Jimmy, Siroos & Richard for their part in making The Authentic Gourmet vision on QVC a reality!

Congratulations to all the winners and nominees this year... and if you haven’t tuned into QVC to check out their unbelievable food offerings... well, you really should :)

- Jeff